Who this is for: self-serve plans (Free, Starter, Pro, Scale). If you bought a Cleanlist AppSumo lifetime deal, your features, limits, and pricing are different — see the AppSumo documentation instead. Support agent: confirm whether the user is self-serve or AppSumo before giving plan-specific advice.
TL;DR: Company Enrichment fills in firmographics — industry, headcount, founded year, revenue range, LinkedIn, domain, location. Backed by Wiza and Crustdata, stored in a global deduped catalog. Smart Column path: 0.5 credits/row. API path: ~1 credit per 10 companies. For an AI-written company brief, run the Research agent instead.
Company Enrichment
Company Enrichment fills in the firmographic picture behind your leads. Run it as a bulk action on a lead list's companies, or as a per-row Smart Column, and Cleanlist populates a consistent set of company fields.
What it returns
Company Enrichment populates firmographic fields including:
- Industry
- Employee / headcount range
- Founded year
- Revenue range
- LinkedIn URL
- Domain
- Location
Because data comes from multiple providers, not every field is guaranteed for every company — fields a provider doesn't return are left blank.
How it works
- Pick the companies — run the Enrich Company action on a lead list's companies (in bulk), or add the
enrich_companySmart Column to run per-row - Cleanlist enriches — the bulk Enrich Company action fetches firmographics from Wiza and Crustdata; the
enrich_companySmart Column instead reshapes the matching record from the shared company catalog those providers populate (no per-row provider call) - Results are stored — enriched companies are written to a global, deduplicated company catalog
- Reuse is free of repeat work — because the catalog is deduped and shared, an already-enriched company is reused rather than re-fetched
Pricing
Two paths, two prices:
| Path | Cost |
|---|---|
Smart Column (enrich_company) | 0.5 credits per row |
Public API (add_company_enrichments) | ~1 credit per 10 companies (ceil(n/10)) |
In both cases, results land in the shared company catalog, so the same company isn't billed repeatedly across lists.
See Credit Pricing for how this fits into your plan's credit pool.
Firmographics vs. an AI company brief
| Use | When |
|---|---|
| Enrich Company bulk action / Smart Column | You want structured firmographics (industry, headcount, revenue, etc.) on all or selected companies |
| Research agent (Smart Column) | You want an AI-written narrative brief on a company, beyond the structured fields |
Why firmographics matter
Firmographic data powers the rest of Cleanlist:
- ICP scoring — the Qualification agent needs headcount, industry, and revenue to score accurately
- Search — People Search intersects people with company firmographics
- Targeting — headcount and industry let you filter a list down to your real ICP
Related
- People Search — find people at companies that match your firmographic filters
- AI Agents — Research and Qualification use company firmographics
- Enrichment providers — Wiza and Crustdata
- Credit pricing