Who this is for: self-serve plans (Free, Starter, Pro, Scale). If you bought a Cleanlist AppSumo lifetime deal, your features, limits, and pricing are different — see the AppSumo documentation instead. Support agent: confirm whether the user is self-serve or AppSumo before giving plan-specific advice.
TL;DR: Cleanlist plans (Free, Starter, Pro, Scale) bundle credits + seats. Credits are additive and roll over — no monthly reset. You spend credits on actions: email is 1 credit, phone is 10, full is up to 11, reverse email lookup is 1, personal email is 1.5 per billable attempt, company enrichment (Smart Column) is 0.5/row, import is 0.5/lead. Failed enrichments cost 0 credits. See cleanlist.ai/pricing (opens in a new tab) for current plan pricing.
Credit Pricing
Cleanlist uses a credit-based model. You subscribe to a plan that includes a monthly (or annual) pool of credits and a number of seats, then spend credits on the actions you run. Most credit-costing actions are pay-per-result — you're only charged when Cleanlist actually returns data.
Plans
Every paid plan offers multiple credit allowance options so you can size the plan to your volume. Each plan also includes a base number of seats; you can add more with the extra-seat add-on.
| Plan | Seats included | Per-list lead cap | Key features | Monthly credit options |
|---|---|---|---|---|
| Free | 1 | 100 leads | CSV upload only; 5 People Search previews; no AI Copilot | ~30 credits/month |
| Starter | 2 | 2,500 leads | + People Search, Sales Nav import, Company upload, Basic Smart Columns, AI Copilot | 1,500 or 3,000 credits/month |
| Pro | 5 | 2,500 leads | + CRM import, AI Smart Columns, native CRM integrations, public API | 5,000 / 7,500 / 10,000 credits/month |
| Scale | 10 | Unlimited | + Analytics, unlimited leads/list | 15,000 / 20,000 / 50,000 / 100,000 credits/month |
Both monthly and annual billing are available; annual billing includes a discount. For current per-plan dollar prices, see cleanlist.ai/pricing (opens in a new tab).
The Free plan includes 1 seat and ~30 credits per month at no cost — enough to test enrichment, search, and Smart Columns before upgrading. The Free plan is limited to CSV upload, 100 leads per list, and 5 People Search preview searches.
Extra seats
Need more people on the account than your plan includes? Add seats with the per-seat add-on without moving up a plan tier. See cleanlist.ai/pricing (opens in a new tab) for current per-seat pricing.
One-off credit top-ups
If you run out of credits before your next renewal, you can buy a one-off credit top-up:
- Price: $0.10 per credit
- Minimum purchase: 100 credits
- Maximum per purchase: 50,000 credits
- Requirement: active paid plan (Free tier cannot purchase top-ups)
Top-up credits are added to your balance immediately and don't change your plan or reset your billing cycle.
Credits roll over
Self-serve (Stripe) credits are additive and roll over — there is no monthly reset. Any unused credits from one month carry forward to the next and accumulate over time.
Changing plans
When you upgrade mid-cycle, the change is prorated — you're charged the difference for the remainder of the current billing period and get immediate access to the higher tier. When you downgrade, the change takes effect at the start of your next billing cycle.
Legacy pricing
Accounts created on Cleanlist's earlier 10-tier pricing keep their original plan — those subscriptions are grandfathered and continue to work as before. New accounts are placed on the current Free / Starter / Pro / Scale structure.
How much do actions cost?
The credit pool is consumed by individual actions. These per-action costs dominate day-to-day usage:
| Action | Credits | Notes |
|---|---|---|
| Import a lead (add to list) | 0.5 / lead | Charged when a contact is added to a list |
| Email enrichment | 1 / lead | Pay-for-results (0 on miss) |
| Phone enrichment | 10 / lead | Pay-for-results (0 on miss) |
| Full enrichment (email + phone) | up to 11 / lead | 1 + 10; each charged only if found |
| Reverse email lookup | 1 / attempt | Charged per attempt |
| Personal email find | 1.5 / billable attempt | Cache hit = free; charged per billable attempt |
| Company enrichment — Smart Column | 0.5 / row | Via the enrich_company Smart Column |
| Company enrichment — public API | 1 / call | Via the single-record enrich_company API endpoint; the bulk add_company_enrichments endpoint is ~1 credit per 10 companies (ceil) |
| CRM import | 0.2 / contact | Per contact imported from a connected CRM |
| Sync to CRM or sequencer | 0.2 / lead | Per lead pushed to HubSpot, Salesforce, or Lemlist |
| Prospecting-only (find LinkedIn profile) | 0.5 / hit | |
| AI agents — Research | 3–5 | 3 for company-only or contact-only; 5 for both |
| AI agents — Qualification | 5 | |
| AI agents — Custom AI | varies | Confirmation card always shows exact cost before you confirm |
CRM and sequencer integrations: Cleanlist offers two-way integrations with HubSpot and Salesforce, plus push-only sync to the Lemlist sequencer. Cleanlist does not integrate with Pipedrive or Microsoft Dynamics.
Smart Column costs
Smart Columns carry their own per-row credit costs. Key examples:
| Smart Column | Credits / row |
|---|---|
clean_first_name, format_phone | 0.1 |
email_validation | 0.5 |
phone_validation | 0.5 |
enrich_company, linkedin_research, find_competitors, find_similar_companies, website_analysis, icp_fit_analysis, contact_timezone, duplicate_detection | 0.5 |
crm_contact_lookup, data_quality_name_check, data_quality_domain_check | 0.5 |
custom_classification | 1.0 |
cold_intro_email | 3.0 |
research | 3–5 (by scope) |
qualification | 5.0 |
custom_ai | varies (confirmation card shows exact cost) |
Smart Columns are grouped by type and gated by plan: 15 Basic Smart Columns (available on Starter and up), 3 AI Smart Columns — Custom AI, Custom Classification, and CRM Contact Lookup (Pro and up) — and 2 agent columns — Research and Qualification (Pro and up). The Custom Agent reuses the Custom AI column rather than being a separate type, for 20 distinct types in total.
See the Smart Columns page for the full table and details on each column type.
Pay only for success
Cleanlist's waterfall enrichment queries multiple providers in sequence, but you're charged once per successful result regardless of how many providers were tried. If the waterfall can't find the data, the action costs 0 credits.
Note on personal email: personal-email finding uses a separate cache and provider cascade. A returned result is charged 1.5 credits whether it comes from the cache or a fresh lookup; a total provider outage isn't charged.
How the credit system works
- Subscribe to a plan — pick a plan and credit allowance that matches your volume
- Spend credits on actions — enrichment, search, imports, Smart Columns, and AI agents
- Pay for results — successful enrichments deduct credits; failures don't
- Credits roll over — unused credits accumulate; there is no monthly reset
- Top up or upgrade — buy one-off credits (paid plans only) or move to a larger plan as you grow
Credit usage examples
Example 1: Email-only enrichment
Enrich 100 leads with email only:
- Cost: 100 credits (1 credit × 100 emails found)
Example 2: Full enrichment from a list
Enrich 100 leads with email + phone:
- Cost: up to 1,100 credits (up to 11 credits × 100 leads, charged only for data found)
Example 3: Search → import → enrich
Find 100 prospects, import them, then enrich email + phone:
- Import: 50 credits (0.5 × 100)
- Email: 100 credits (1 × 100)
- Phone: 1,000 credits (10 × 100)
- Total: 1,150 credits
Example 4: Reverse email lookup
Look up 10 emails to identify the people behind them:
- Cost: 10 credits (1 credit × 10 attempts)
Monitoring credit usage
- View your current credit balance in the dashboard header
- Get notified when your balance drops below 20% of a 500-credit baseline (~100 credits) by default; the threshold is configurable
- Add a one-off top-up at any time (paid plans only)
- Failed enrichments never deduct credits
Need more information?
- Waterfall enrichment — how pay-for-success works
- Enrichment providers — the data sources behind each credit
- Smart Columns — per-row column pricing
- Current plan pricing (opens in a new tab)